Host a FundraiserJoin in the fun and plan your own special event to benefit The Rainbow Connection. Host a Kids Helping Kids FundraiserJoin in the fun and plan your own special event to benefit The Rainbow Connection. Amazon SmileShop on Amazon and the AmazonSmile Foundation will donate 0.5% of eligible purchases to your charity of choice. Kroger RewardsIf you shop at Kroger and have a Plus Card, you can help The Rainbow Connection!